Basic Website

How much does a basic website cost?

The most common question we get is “how much will it cost for you to built us a web site?”. I’ve been answering that question for 16 years now. Hopefully I can help you.

You are trying to get a quote for a new website for your business so you google a few terms you think will hit the mark. Then you start making the phone calls. Now if you are in the early days of planning your website and you don’t have some sort of brief to give to the web design business on the other end of the phone you are going to get a lot of variation in costs quoted for your new site.

What you get quoted is dependent on the approach each web designer takes when building a website. The amount of time and attention to detail that goes into a website is strongly influenced by how much time and energy you (the client) is prepared to put into the project as well as your budget.

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The list below shows some of the components that make up the web design process. Designers will put more or less time into the various components and consequently this sets up some significant price variation.

If you don’t have much time you can skip to some prices below based on an average of $100 per hour for professional services.

Components of a web design project

Comparison of hours on task for typical small business websites


Time spent in planning improves website usability and gets users to the end goal in the least amount of time. You can see there is almost no planning for a basic website.

Planning Hours

Content Organisation

This is an area where it pays to be organised with your content. Leaving your web designer to work it all out adds time to your project. Make sure you know what formats are required for your content and that it is organised in a way that can be understood by others.

Content Organisation Hours

Copy Writing

Professional copy writing improves conversion rates and this is why a large amount of time is dedicated with the conversion focused website..

Copy Writing Hours

Graphic Design

The look and feel of your website is a reflection of your business and more time here adds trust to your brand.

Graphic Design Hours

Web Design

A conversion focused website requires more time on layouts designed to make sales. Also more forms, pop-ups and calls to action need to be designed.

Web Design Hours


This is an area where skimping on details such as basic SEO and speed optimisation could hinder your search results. Security is also not an area you should miss out on.

Deployment Hours

Website Price Ranges

Basic Website

In the cheapest scenario a stock template is used and you are paying for the time to add content only. If you are on a limited budget this approach can work well, but your content must fit the template design. The standard of stock templates is quite good but still best chosen by your designer to match your content and business. If the designer has to modify the template too much to fit your content you might end up exceeding your budget on variations and spend more that a custom design.

Expect to be quoted from $900 – $1900

Standard Small Business Website

You will notice in the diagram that this scenario lacks a planning phase by the designer or planning is minimal. Sometimes it happens this way because the client is organised with their content and have a strong idea on what they want the site to look like using other websites as examples. Sometimes the lack of a planning phase occurs because the client has not had time to gather or write sufficient content becase they are busy with the day to day running of their business. It is difficult for the web designer to collate and organise content into a website with a few paragraphs of text in a word document.

Getting a custom design as opposed to using a template is going to get a website that better fits your business and the content you want to display. 

Expect to be quoted from $2500 – $4000

Conversion Focused Small Business Website​

When the designer puts time and energy into helping you plan your website and lay out your content in a way that will increase sales or enquiry conversions it takes time in the planning, design and development phases. The extra thought into designing ‘mini ads’ and ‘calls to action’ that help draw the viewer to the most important pages on the site can make a big difference to the success of the site.

Some designers also put time into making your website search engine friendly which means researching keywords for your business and applying best practices while building the site. This process does not guarantee you magically land as the first result in google but is a neccesary first step towards decent placement in search engines.

Expect to be quoted from $5000 – $9000

You can see that quotes might vary from $900 – $9000 or more but the amount of work and attention to detail varies dramatically.

How much should you spend on your website?

This will depend on your budget and the goals of your website. If your site is simply putting a business card online then something simple might do. If you want your website to portray your business and products/services in the best manner then a professionally designed and organised website is the way to go. The time to build reflects upon the quality of the final product.

Estimating costs for websites is difficult even for experienced web design agencies. Often the initial brief is open and specifications are scarce. Often as a client you don’t know what you want or need for your business website until you talk to a web designer. We would can help you with that. Book yourself a time for a chat with Darryn (owner at Redfox) for a discussion on your project.