How would someone find your website if they needed your products or services? They would most likely use a search engine such as Google or Yahoo. Over 90% of websites are found in this manner. The importance of placing high in the results page is obvious. Everyone would like to be ranked number 1 on that page because it means maximum traffic to your business. The process of taking the steps required to rank high in the major search engines is 'search engine optimisation' and is part of the internet marketing process.
Search engine optimisation (SEO) techniques ensure your website is placed highly in major search engines such as Google, Yahoo and MSN amongst others. Potential clients or customers rarely search beyond the first page of results so it is crucial that your site is listed high for the relevant key words or phrases for your business.
SEO consists of a number of areas such as:
- Well written content
- Well structured web page design
- Carefully designed Meta tags and HTML
- Appropriate web site linking from other sites
- Submission to search engines and selected directories
Redfox offers a supplementary SEO service that is designed to improve traffic to our clients' website. This includes detailed reporting of website traffic, restructuring website structure and/or content, submission to important search engines, submissions to directories relevant to your business needs and other strategies designed to improve your website's rank in search engines.
We set up a google analytics account for you and install the scripts that are required.
Do you have google analytics set up but don't have the time or inclination to make sense of the reports available? We have found some of our clients would prefer to use our brains and experience in making sense of the information than do it themselves.
We set up custom reports to suit your needs and evaluate the data every quarter. Simple practical suggestions are then made to improve traffic and or conversions on your website.