How much does a website cost? - Redfox Web Design

How much does a website cost?

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In a previous article ‘how much does a basic website cost‘ I talked about a typical entry level small business website consisting of 3-6 pages. Most websites (we build at Redfox) are larger and more complicated than that and require more time and additional skills to build them. It is handy to know what things you should think about when planning your website and how this can help you when you brief your potential web designer.

There is more diversity in scope and scale of a final product in the website design industry than almost any other product I can think of. The cost of a website mostly depends on the amount of time required to build it. To give an estimate of costs for a website, your web designer needs to collect as much information as possible so they can estimate the time required to build the site.

Questions your web designer might ask you

Business Objectives

  • What is the nature of your business?
  • What are your goals and objectives for the site?
  • Who is your target audience?
  • How do you plan on driving traffic to your website?
  • How will we measure success of your project?

The Scale of the Project

  • What are the main parts of the site?
  • How many pages would there be in each section?
  • Do you have a sitemap?

The Design

  • Do you already have professional branding. If so what are your colours? Which fonts? Which graphic elements?
  • Are there websites with a look similar to what you are after?
  • What is the first impression the website needs to make?

Functionality

  • Does the website require online forms?
  • Are there newsletter signups?
  • Is there any e-commerce involved?
  • Is there a membership component or password protected parts of the site?
  • Do you require any pop-ups for marketing purposes?
  • Is there any other special functionality required?

Content

  • Who will write your content?
  • Do you have examples of typical content items?
  • Do you need professional copy writing services?
  • Who will add your products to your eCommerce site?
  • Do you have any professional images of your own?
  • What other imagery can you supply?
  • Do you need us to source any stock images?

How do your Answers Affect the Price of your Website?

To give you an idea of how your answers might affect the time required to build your site, I have outlined some of the different aspects of our work as website builders and after this I will provide some examples of some typical websites and show how a web design business might cost your project based on these areas.

Planning

More complicated websites require planning of layouts and navigation. Often sitemaps and wireframes are created to confirm we are on the right track. Options for different areas of functionality are discussed and the best options to meet needs and budget are decided.

Content Organisation

The more pages the higher the cost. There is always grunt work required to convert client text and image content into usable formats. This is a big area where money can be saved by applying clear structure to how content is supplied.

Copy Writing

It’s a fact that well written copy increases the conversion rate (% of visitors that complete a desired goal) of a website. Good copy makes it clear why a visitor should buy your products or use your services.

The text is part of the design and professional skills are required to not only write compelling text but do it in a way that is also search engine friendly.

Graphic Design

The design or ‘look and feel’ of the website as well as components that make up the site are designed in a graphics program first and mockups are provided for your approval.

Smaller sites are often designed directly in the browser with a similar progress approval process.

Color choices, font choices and styling can be glossed over or agonised over depending on the complexity of the design and size of budget.

Web Design

Web design includes converting a graphic design or mock-up to web pages. This provides the structure for the pages and layouts for different parts of the site. The number of different templates the web designer has to build to lay out the content effectively affects the time to build.

Extra work is required to provide functionality such as ecommerce or membership sites.

Deployment

Even after the website has been built and signed off, there is still a lot to do. This includes setting the site up on the live server, speed optimisations, basic SEO (search engine optimisation), setting up google analytics and tools to monitor and often final tweaks to the site.

Some Website Pricing Examples

Basic Small Business Website

 It is an entry level website for most small businesses. If your business has just a few services or products that you want to promote and don’t intend to sell online, a simple website will do. The site will work as your online business card where visitors will come and have a look at your services and find out about your business. This type of site is often used for small local businesses.

Small Website
Planning

A brief meeting to discuss design requirements and business goals.

1-2hrs

Content Organisation

There is a lot of variation here from our experience. Depends on how organised the client is and requires clear communication from our end.

3-8hrs

Copy Writing

Often the client will supply all the copy to save costs but we recommend against this. At a minimum you should have your sales copy professionally written. 

4-6hrs

Graphic Design

If the design is similar to common quality templates around at the time we usually design in the browser and skip the mockup phase in a graphic design program.

Photos and logos need some work as part of the build.

2-3hrs

Web Design

Most web design projects now have a separate design for each main navigation item. If they follow familiar design patterns the cost is reduced.

10-15hrs

Deployment

Usually we allow some time for basic SEO. Also security modules need to be installed as well as a caching plugin to improve page speed load times. About 2 or 3 hours is typical of corrections and minor changes.

4-6hrs

Budget around $3000 for a basic small business website.

Conversion Focused Small Business Website

 If you are planning on using your website as a tool to attract a stream of leads you will need to have a well designed and structured website. Your paid ads will need landing pages built to capture leads and maximise conversion. Other marketing tools such as newsletter signups and popups will need to be designed also.

Conversion Focused Business Websites
Planning

More detailed planning to organise how content is best displayed including layouts, placement of mini ads and calls to action.

Sitemaps are drawn based on discussions. Wireframes are drawn to show page layouts.

10-15hrs

Content Organisation

There is a lot of variation here from our experience. Depends on how organised the client is and requires clear communication from our end.

4-8hrs

Copy Writing

Usually the client will supply all the product information and we will use a copywriter for sales and marketing text. 

8-16hrs

Graphic Design

The graphic design requirements are quite varied amongst clients and decisions on look and feel of the design affect costings in all aspects of the process.

Larger sites mean more graphic elements and page layouts to design.

5-10hrs

Web Design

Most web design projects now have a separate design for each main navigation item. If they follow familiar design patterns the cost is reduced. More time is required for the individual pages on this type of site.

Extra time is required to build landing pages and ads for conversion focused websites. 

20-30hrs

Deployment

Usually we allow some time for basic SEO. Also security modules need to be installed as well as a caching plugin to improve page speed load times. About 2 or 3 hours is typical of corrections and minor changes.

4-8hrs

Budget from $4000 - $7000 for a conversion focused small business website.

In summary

  •  Basic small business website – budget around $3000
  • Conversion focused business website – budget $4000 – $7000
  • eCommerce website – $5000 – $9000 

Estimating costs for websites is difficult even for experienced web design agencies. Often the initial brief is open and specifications are scarce. Often as a client you don’t know what you want or need for your business website until you talk to a web designer. We would can help you with that. Book yourself a time for a chat with Darryn (owner at Redfox) for a discussion on your project.

 

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