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How much does a website cost?

In a previous article ‘how much does a basic website cost‘ I talked about a typical entry level small business website consisting of 3-6 pages. Most websites (we build at Redfox) are larger and more complicated than that and require more time and additional skills to build them. It is handy to know what things you should think about when planning your website and how this can help you when you brief your potential web designer.

There is more diversity in scope and scale of a final product in the website design industry than almost any other product I can think of. The cost of a website mostly depends on the amount of time required to build it. To give an estimate of costs for a website, your web designer needs to collect as much information as possible so they can estimate the time required to build the site.

Questions your web designer might ask you

Business Objectives

  • What is the nature of your business?
  • What are your goals and objectives for the site?
  • Who is your target audience?
  • How do you plan on driving traffic to your website?
  • How will we measure success of your project?

The Scale of the Project

  • What are the main parts of the site?
  • How many pages would there be in each section?
  • Do you have a sitemap?

The Design

  • Do you already have professional branding. If so what are your colours? Which fonts? Which graphic elements?
  • Are there websites with a look similar to what you are after?
  • What is the first impression the website needs to make?

Functionality

  • Does the website require online forms?
  • Are there newsletter signups?
  • Is there any e-commerce involved?
  • Is there a membership component or password protected parts of the site?
  • Do you require any pop-ups for marketing purposes?
  • Is there any other special functionality required?

Content

  • Who will write your content?
  • Do you have examples of typical content items?
  • Do you need professional copy writing services?
  • Who will add your products to your eCommerce site?
  • Do you have any professional images of your own?
  • What other imagery can you supply?
  • Do you need us to source any stock images?

How do your Answers Affect the Price of your Website?

To give you an idea of how your answers might affect the time required to build your site, I have outlined some of the different aspects of our work as website builders and after this I will provide some examples of some typical websites and show how a web design business might cost your project based on these areas.

Some Website Pricing Examples

Basic Small Business Website

 It is an entry level website for most small businesses. If your business has just a few services or products that you want to promote and don’t intend to sell online, a simple website will do. The site will work as your online business card where visitors will come and have a look at your services and find out about your business. This type of site is often used for small local businesses.

Small Website
Budget around $3000 for a basic small business website.

Conversion Focused Small Business Website

 If you are planning on using your website as a tool to attract a stream of leads you will need to have a well designed and structured website. Your paid ads will need landing pages built to capture leads and maximise conversion. Other marketing tools such as newsletter signups and popups will need to be designed also.

Conversion Focused Business Websites
Budget from $4000 – $7000 for a conversion focused small business website.

In summary

  •  Basic small business website – budget around $3000
  • Conversion focused business website – budget $4000 – $7000
  • eCommerce website – $5000 – $9000 

Estimating costs for websites is difficult even for experienced web design agencies. Often the initial brief is open and specifications are scarce. Often as a client you don’t know what you want or need for your business website until you talk to a web designer. We would can help you with that. Book yourself a time for a chat with Darryn (owner at Redfox) for a discussion on your project.